Grant?s Family Reserve has launched a new limited edition gift tin in the run up to Christmas.
The gift tins have been designed to provide clearer standout on shelf and will be exclusively available within convenience stores throughout the UK.
The exterior of the packaging features visible branding in the Grant?s colouring giving it a premium festive look and feel.
Oliver Dickson, Senior Brand Manager for Grant?s Whisky at First Drinks, said:
?We are committed to further grow the blended whisky category and Christmas is a great opportunity for us to offer consumers something special.
?Gifting is a massive area for retailers to exploit and it really helps encourage new drinkers in to the category.
?Spirits offer the perfect year-round gifting opportunity with alcohol gifting worth ?572m.
?Quality packs and brands at different price points have proven to be a success with shoppers, making this a fantastic opportunity for retailers over Christmas.?
Blended Scotch whisky is worth ?806m, up 4% and accounts for 71% of all Whisky sales.
Grant?s is the UK?s 3rd largest blended whisky and the limited edition gift tins will be available throughout convenience stores from the beginning of November.
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Source: http://www.fdin.org.uk/2012/11/grants-launches-new-look-gift-tin-this-christmas/
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